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Why the Gold Property rebrand is more than just a logo change

In May 2021, Gold Property revealed its new brand identity. Here's the story.

The new look Gold Property is the culmination of six months hard work and over 20 years of building the homes our clients love.

It is a stark change from the look and feel of the previous branding and for good reason.

Gold Property has grown into a multi-award winning company. In the last 2 years, the team has won back-to-back Home Builder Awards, picking up the Luxury Homebuilder of the Year South East England and the Most Anticipated Green Home Development for Fairbrook Grove, Faversham. The Passive House development in Kent also won a WhatHouse? Award for the Best Sustainable Development.

In light of these outstanding achievements, Gold Property felt they needed to adopt a new style and identity that warrants such accolades.

“We put our heart and soul into the properties we build. The quality of our finishes and the thought that goes into each development sets us apart from other home builders and we wanted to communicate that in our branding.” Georgina Lock, Marketing Manager, Gold Property

“Our new brand image has been created to reflect the awards we have accumulated and the quality of the homes we have built, as well as reenforce our reputation within the property industry. It’s clean, stylish and the little touches that help accentuate our imagery and text are exactly the type of finishes we add to our properties.”

Annie Foster Firth, Sales and Marketing Director at Gold Property: “We are very excited to launch our rebrand creating a new image that reflects who we are as a team, creating new homes for our buyers and driving the company’s passion for quality and innovation. With our new fresh image, we will continue to provide quality developments that are trusted and respected."

The rebrand also brings together both Gold Property and Gold Construction, under one roof. Gold Construction officially joined the Gold family in the spring of 2020. The experienced team is recognised in the market for its expertise in delivering outstanding projects on time, on budget and for surpassing clients’ expectations.

Gold Property has laid many foundations in its twenty-plus years and created many cherished family homes. The team is very proud to have a brand identity that matches the quality of its homes.

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